Live videos get a boost in Facebook's algorithm, giving you a push into more and more people's feeds. People love authenticity. The best part of Facebook Live videos is that they will give you an "into-the-moment" feels, potentially increasing your views, shares and audience reach.
As the third biggest social network out there – active-user wise, – and an entirely distinctive visual approach to content, Instagram is one of the most important platforms to include in any business’ social marketing strategy.
With the penetration of the internet and increasing popularity of digital platforms, digital advertising has grown to become one of the most important forms of advertising.
The internet is changing lives of people. It is easier to start an online business than an offline brick and mortar business. The startup is far less capital intensive, the barrier to entry far lower, and the return on investment can be insane for the time you put in.
Content is still the King and as online and search spheres continue to evolve, so do the methods and strategies instilled into blogging. With the recent introduction of Accelerated Mobile Pages (AMP), mobile-first indexing, voice search and Google’s Penguin 4.0 algorithm update, it’s becoming increasingly challenging to keep up with the latest trends and best practices, especially for those who are just starting out.
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